Everything looks perfect from far away

Ok, I know that I've said over and over again on this blog that I am over my stupid teenage rightousness over artists "selling out," and I really mean it. I don't want to hate someone or some song just because it is in a commercial or gets played on the radio or is featured in some movie. Sometimes, these advertising uses of music actually work on me. For example, I am now more impressed with that stupid movie, "The Wedding Crashers," now that I've fact checked a piece on its soundtrack (which features Bloc Party and Rilo Kiley). As opposed to being less impressed with those great bands for being involved with that dumb movie. However, some things are beyond forgivness.

Case in point: the new M & Ms commercial featuring Iron & Wine's cover of "Such Great Heights." What does that song have to do with M&Ms anyway? And why use this specific cover, which is so delicate and subdued? It seems anachronistic. It doesn't sell the candy--happy, peppy pop songs sell candy, not emotional folk music? And it doesn't sell the song either. And I'll I'm left with is my 15 year old self and her rightous indignation. How could Sam Beam or Ben Gibbard sell this song that means so much to so many people and is so rife with feeling and emotional clarity to sell candy?